- People like it when you take the time to learn their first name and use it when speaking to them.
- If the artist was popular at the time of an album’s release, the first pressing is probably the most common one.
- Only deal with what you know, but also try to know more every day.
- The easiest way to save money is to listen to what other people aren’t listening to. Per Robert Frost: “The good things are hidden so the wrong ones can’t find them.”
- If you’re selling online and the buyer has an issue with an item, never give partial refunds, always ask for returns.
- If all other sellers you meet think an entire genre is categorically not valuable, that is the genre you should research.
- The most costly part of haggling is emotional stress.
- The more expensive the restaurant is, the less food they serve you. This is because most of their clientele does not do physical labor during the day.
- Something being rare doesn’t inherently mean something is valuable.
- Something being valuable doesn’t inherently mean something is rare.
- Don’t ask “is this valuable?”, ask “(why) would someone want this?”
- Usually the people who argue the most vehemently over a few dollars are the ones who can most afford to spend those few dollars.
- A speculator’s market is ultimately only propped up by people who actually want to own the item. Pure speculation always ends in a market collapse.
- All sealed items are prints.
- The market logic of most media collectibles overlaps with that of prints.
- In my line of work, every original is also a copy.
- Prices people ask online are just things that haven’t sold yet. Sales records are the only things that matter in appraisal.
- Reselling is one of the few jobs where you are genuinely paid to learn new things every day.
- If you’re having a problem with a piece of electronics, somebody else has probably had the same problem and complained about it on the internet.
- Collecting things yourself is the only way to actually understand the intricacies of resale.
- There are always more objects.
- Looking for one thing and only one thing, particularly if it’s rare, is a recipe for disappointment. The joy of this discipline is the endless novelty.
- Most highly collectible objects were considered garbage at some point.
- Brick and mortar is about the sense of community. The internet cannot replicate that.
- The best way to always get your money’s worth with a book is to read it and enjoy it.
- Every signed object is a rabbit’s foot.
- This is the study of peoples’ relationships to objects as much or more than it is the study of the objects themselves.
- Your family will have to deal with anything you’ve hoarded when you die.
- Beware of cultural necrophilia. Believing that people aren’t making good art anymore just betrays that you aren’t looking very hard. More importantly, it makes you sound old.
- All broken electronics have many useful components that can be reused in other repairs.
- The desire for recordings of human culture is a pursuit laced with superstitions. It is very easy to be possessed by the dead.
- The contents of a book or record are usually easily available. The container they came in gives their cultural context.
- Being picky is not inherently the same as being discerning.
- If you think a thing looks cool, somebody else probably also thinks it looks cool.
- Much of the desire for cultural objects comes from a sense of rootlessness; a desire for a tangible sense of history in ones surroundings.
- Any book you aren’t reading, any record you aren’t listening to, any game you aren’t playing, is decor.
- The best book ever written on retail is In Search Of Lost Time by Marcel Proust. Every object is someone’s madeliene cookie. Touch and smell trigger memory.
- A desire for the past should not be a solution for a perceived poverty of the present.
- The search for a pristine copy of an object disregards why one should seek a physical object in the first place; don’t become the sort of vampire who can only suck the blood of virgins.
- Taking care of objects is important, but so is taking care of ones’ body -regardless, someday we’re all going to die.
- Nostalgia is only one reason to engage the past.
- The culture of endless disposability and the culture of hoarding are two sides of the same coin.
- All right answers are situational. The desire for absolutes is the desire to stop thinking.
- In a capitalist system, people value objects by what other people have paid for them. I sold things on consignment once for a real estate broker; when I explained the most valuable book in his dead father’s house was an academic text on 16th century Italian peasants, he took it with him to read on a plane. He got nothing from it.
- Any great work of art is a moving target.
- Most of the world’s greatest works have been reproduced to the point of having little monetary value. This is a good thing.
- The best way to appreciate what is good in a field one doesn’t understand is to consume something in that field that is bad.
- If God created the universe, all media objects are graven images.
- Every retail store is also a museum. A grocery store is a museum of the present.
- There is no better negotiating tool than genuine enthusiasm.
- Most people coming in to sell things fall into three broad categories: somebody died, somebody got married, somebody really loves going to yard sales.
- A compulsive behavior is only a bad thing if approached thoughtlessly.
- The object only changes when you do.
- I am a benign conspiracist-I believe it is all connected.
- CRT televisions are hazardous waste unless used. Give them a home.
- Love is a relationship to a thing in motion; anything else is taxidermy.
- The artist’s intent is only as important as the intent of the audience.
- Be gentle with those looking to learn, be ruthless with those looking to speculate.
- Something old isn’t something valuable if the people who wanted it are all dead.
- Peel slowly and see.
- Save some for later.
- You will only find what you are looking for. Anything else will find you.
- Everything happens for a reason, but not every reason is a good reason.
- The way a person tells a story tells you how they assess their surroundings.
- Most broken video game consoles can be fixed by cleaning the cartridge slot with isopropyl alcohol and a toothbrush.
- All the dead people who wrote books and recorded music were once living people with problems.
- Once you get the message, hang up.
- Are you more afraid of death or madness?
- The voices in your head telling you to do things aren’t you.
- The most difficult part of repairing something most of the time is putting it back together afterwards.
- Many things very popular in their time are nearly forgotten now. The canons we receive are what the generation after thought was important.
- Talk back to the television.
- Anything truly original will arrive without an audience to comprehend it.
- Meaning is only one use of language.
- There are more rare things than common things. There are just more copies of the common things.
- The most important archaeology is that of the present.
- Realism is just another aesthetic.
- The most dangerous propaganda tries to present itself as having no politics.
- Distinctions between high and low culture are primarily distinctions between the economic classes of their consumers.
- Most audio cassettes can be repaired by gluing the felt pad back in carefully.
- Art is not a discrete category.
- You are the only person living your life. Use that.
- Streaming is a nightmare for archivists.
- Are you building a collection or a youtube set?
- Use what’s there.
- Do the thing and stop whining.
- All small time crooks think they’re master criminals. Getting away with something gives them what they actually want: validation. That’s why they’ll tell you all about it.
- The amount of water you get from the river is dependent on the size of the bowl you bring.
- “The more you complain, the longer God lets you live.”-Russian proverb
- Second hand retail is very dependent on weather.
- Know what day of the week it is.
- A person’s collection is a record of their life and interests.
- Self-help books are rarely helpful.
- It’s a thin line that separates the dump and the antique store.
- A hipster is someone who isn’t actually enjoying this stuff.
- College is mostly useful as a way of delaying employment.
- The most valuable thing you can steal is time.
- When I worked in a bookstore, the owner was about to go on a vacation. I asked him if he was excited about it. He looked at his shoulder and said “If I had actually achieved zen in my own life, I wouldn’t need vacations.”
- Reselling is as much about supply and demand as anything else. Don’t overemphasize the importance of the supply.
- If the buyer doesn’t know why they want to buy the item, you need to know why they want to buy the item.
- Don’t just research prices.
- Fidelity isn’t the only measure of a playback device.
- The most useful tools in repairing electronics are a 72 in 1 hobbyist screwdriver set, isopropyl alcohol, and a used toothbrush.
- Most keyboards can be cleaned by prying off the keys with a flat head screwdriver and soaking them in soapy water.
- Read the manual.
- An NES will take nearly any barrel plug power supply 9 volts or over.
- “If your guidance counselor was so great at picking jobs, why did they become a guidance counselor?”-Matt Groening, School Is Hell
- In a comic book one can’t just show or tell, one must show and tell. What’s being told however doesn’t have to be the same as what is being shown.
- Art is about evoking feelings in a controlled setting so those feelings can be taken apart and put back together again.
- Haggling is something people only do to small businesses. Be careful not to punch down.
- Don’t ask me “What’s the best you can do on this?” I come in every day and do my best. That’s why I look so tired.
- One must eventually put their trust in strangers; this is what’s referred to as community.
- Know when to stop negotiating.
- You pay for everything eventually; be careful what you pay for it with.
- Your confidantes are as often as not determined by your sleep patterns.
- Your time is worth something, if only because you are going to die someday.
- There are many more certainties in life than death and taxes.
- Life is inherently repetitive, your readings of these repetitions determine everything.
- “I’m practicing how to say it right the first time”-Robert Ashley, Perfect Lives
- Meet your heroes in order to realize they are also just people who show up every day.
- We are all beholden to idols and graven images; their quantity is the only natural check and balance.
- Rough edges are what distinguish an accomplishment from an exercise.
- Consider the quantity and pace of production as much as other elements in evaluating a piece.
- Industrial society has produced far too many objects. Don’t buy new ones.
- If your true love is money, kill yourself.
- Don’t be too stupid. Don’t be too smart.
- What a practical joke pokes fun at is the idea that we perceive reality directly.
- Old ways of thinking fade away when the old people thinking them die.
- The value of your excitement in a moment is in that moment.
- Don’t talk like you’re being interviewed by The History Channel unless you’re being interviewed by The History Channel.
- I’m not the reason your adult children don’t return your phone calls.
- Be careful when challenging the state monopoly on violence. A collapsed monopoly of violence is a free market of violence.
- Not all aspirations are legitimate.
- Have you ever met a black libertarian?
- Power and money naturally tend towards accumulation.
- The difference between the Kanye West who thought George Bush hated black people and the Kanye West who wants to go deth con 3 on the jews is roughly $500 million dollars.
- Racists want to be racist until it substantially disadvantages them. Their comfort and safety is our peril.
- No death cult has ever called itself a death cult.
- Don’t produce industrial objects without a clear idea where to put them.
- If you build it they will come. But who are they?
- Any system of psychological analysis that doesn’t confront the death urge is worthless or worse.
- Appeasement begins at home.
- Fantasies in US culture revolve around three primary themes- committing extralegal violence, owning people by conforming them to the dimensions of fantasy objects, and unambiguously becoming an adult.
- Money is translated into unlike objects, unlike objects are then translated back into money or waste.
- If you find crackly sounds physically painful why are you collecting records?
- Curate your complaints.
- Libertarianism is mostly a movement about defending the right to not pay people fair prices for labor.
- Being transgressive isn’t enough.
- Loving the things you loved as a child isn’t inherently a good thing.
- Victim status implies a certain social capital; choose your poor wisely.
- If the existence of god can’t be determined either way, both the theists and the atheists are making empty assertions.
- Don’t put much stock in individual incidents.
- Are you making a conclusion based on an experience because it’s a logical conclusion to make or because you were looking for an excuse to make that conclusion?
- Are you grasping your experiences tightly or loosely?
- Are you practicing religion or tribalism?
- The most valuable part of Marx’s ideas is his rejection of nature, not as a concept but as an inherent good.
- It is very often a good thing that people don’t achieve their goals.
- Don’t confuse a person talking to themselves with a person talking to you.
- The difficult part isn’t killing the king but installing a better successor.
- All experiences are ephemeral, time only goes forwards.
- Don’t privilege your childhood in your memories if you can help it.
- There are far worse qualities a person can embody than insignificance.
- Think in terms of actions.
- Act thoughtfully.
- Free will is a thing you earn, not a thing you’re given.
- The nicest car in the world without brakes or steering is just a more expensive way to crash into a tree.
- I once asked a therapist why so many intelligent and successful people were miserable. He responded “The crazy is like a goldfish; it grows to the size of the container it’s in.”
- A moment doesn’t have to be perfect, it just has to be specific.
- A story that doesn’t go anywhere, or a story that doesn’t need to go anywhere?
- Home is a set of repetitions.
- Nothing has to be this way.
- A sense of history is a sense of impermanence.
- Life is repetitive; appreciate small variations.
- Folklore lasts longer than whatever happened.
- Most folksy phrases about adulthood revolve around themes of disappointment.
- Try to seem more wise than old.
- Many of life’s most important decisions can only be resolved by gambling.
- How far back do you stand in order to see what is important?
- Have a holy book.
- Knowledge is like clothing; try knowing things until you find the ones that fit.
- Don’t fetishize minimalism, don’t fetishize efficiency.
- A beginning, middle and end may as well be chosen by way of magical chairs.
- Don’t strive to be original, strive to be better.
- Don’t commodify banality.
- The syntax and phrasing and spelling are the message.
- Be polytheistic in your influences.
- Don’t read this in order.
- “The purpose of art is to plow the soul, to harrow it, to make it possible it might turn to good.”-Andrei Tarkovsky
- Relating to a piece of art isn’t an inherent good.
- The value of philosophy is not the soundness of points but the shape of thoughts.
- Your front sign is a billboard telling people who need to get rid of things quickly what you’re looking for.
- Shorthand is a means of highlighting the most important bits.
- A friend with weed is a friend indeed.
- 420 is the most largely embraced act of collective civil disobedience.
- All Holocaust films are either Purim stories or Passover stories. In the story of Purim an outsider is lobbied to save the Jews from mass extermination. In the story of Passover God intervenes to not only save the Jews from enslavement.
- Use index cards to take notes for books you find challenging.
- Every event and object has a historical context.
- Talk back to the television.
- Greatest hits compilations are usually worth less than original albums.
- A good idea had under the influence should still seem like a good idea when no longer under the influence.
- The more specific the subject of a book, the more likely it is to be worth something.
- Items with many varying versions-think any Beatles album etc.-take longer to research.
- Pitch a big tent.
- Know the history of the area.
- Pick and choose the holidays that mean something to you.
- Das Kapital has important lessons in how economics work useful to adherents of any school of economics.
- Have a broader frame of reference than nostalgia.
- The way to have a lot of successful friends is to help your friends be successful.
- Consider multiple readings, not just the one the author intended.
- Criticism is the act of creatively describing objects.
- This is all mandatory.
- In good circumstances, you don’t have to do anything you don’t want to do, within limits.
- Read books about the history of books.
- If you put the creamer in before the coffee you don’t need to stir the coffee and it’s easier to eye the amount.
- According to William James, extreme versions of things give a magnified view of a tendency in the normal version of the thing.
- Stop selling once you’ve sold it.
- Take breaks.
- The most widely read material before the internet was usually placed next to toilets or inside doctors’ offices.
- Mistakes and distortions are the colorings that create the character of an illustration.
- Act like you’re supposed to be here.
- Does anyone care?
- Fortune favors the bold is something I saw on a Flaming Carrot comic book once.
- What makes something iconic? What objects best channel that iconography?
- Older markets are more predictable markets in terms of reselling. This is a major advantage of working with books.
- How long has a subject held public retail attention? When do major trends settle down?
- If an item is very expensive online, put in what you’re willing to pay in every current auction for a while. If it’s a mass produced object, you will probably win one of them. An initial high bid also scares off other bidders.
- Don’t just curate, diversify.
- If you stack two pairs of identical box speakers with the top one upside down, they’ll sound much better than they will as a normal pair.
- Buying large collections is the easiest way to grow inventory value, not just because of the bulk pricing but because a large record collection means the owner didn’t have time to use everything to the point it’s worn.
- Signatures don’t always add a substantial amount of value to an object.
- The strangeness of wear can add to the appeal of an item.
- The world is very big. It may even be bigger than our problems.
- Be wary of any ideology that is enslaved to axioms.
- Per Richard Feynman, you don’t truly understand a subject until you can explain it to a stranger in under 5 minutes.
- If you can see the road, don’t turn on your brights. You will blind the driver in the opposite lane.
- Find what you love but don’t let it kill you until you’re ready to go.
- When assessing a hobby or activity as a potential career, put equal weight on your enjoyment of it and your ability to do it for many consecutive hours.
- The heavy trade of “graded” comic books and video games in impenetrable plastic slabs is one of the ultimate affirmations that Marx was correct in his narrative of capitalism as the gradual transformation of a society concerned with the use-value of objects into a society entranced by the exchange values of objects to the exclusion of any other considerations. Money buys objects as a means to reproducing itself.
- A man is given a small book that contains the place and time he is going to die. He sends it out to get it graded and slabbed. It only gets an 8.5.
- Tell people what you’re looking for. They might know where it is.
- If you’re good at one thing and not another, get somebody who’s good at the other thing to do the other thing.
- Every new project also serves as advertising for all your old projects.
- Resale is akin to an ongoing game of poker. Be the house.
- God is an answering machine.
- Whatever it takes.
- When making plans, remember the initial goal.
- Get it done, put it out there.
- Invest in yourself but also monitor your investment.
- The artist reaches maturity when their influences start to look human to them.
- “I’ll talk to strangers if I want to because I’m a stranger too.”
- Your early work will probably suck. If it doesn’t, you may not have long to live.
- A market of pure speculation is a market that will collapse sooner than later.
- Trust your taste over the amount of money someone else paid for a thing.
- If someone is arguing with you in bad faith, be ruthless.
- Image Comics has offered every creator who has worked for them the same rights deal the founders got and they’re doing just fine.
- “If the audience knew what they wanted, they wouldn’t be the audience.”
- Try to recognize magic when you see it.
- Faking it is part of figuring out how to make it.
- Beautiful things are often sad.
- It’s easiest to say things when you mean them.
- Have a posse.
- Choose the things you put up in your home based on the things you want to think about while looking at them.
- Be yourself but don’t just be one of them.
- Love is giving someone the power to hurt you because you are convinced they won’t
- Caring about things is frequently scary.
- Love is like a pair of glasses. It’s always right in front of your eyes.
- Love is a fine tuned and unique dynamic.
- Do you feel, deep down, like this is where you are supposed to be?
- If you want people to show up somewhere, make it somewhere where they’d want to show up.
- The deepest connections are founded in a dynamic. Those are the people you can not see for a long time and then pick up where you left off.
- If you wanted to do it badly enough, you’d be doing it.
- If the revolution isn’t compelling, we lose.
- The distance of memory is not linear.
- For W., who taught me how to write like this without knowing it.
- Sadness is when you have emotions that can’t reach a point of action.
- “Knowledge before you wisdom or understanding is fucked.” – AZ
- I did a gig with Professor Irwin Corey when he was 96. I asked him if he had any advice for living. He replied “Any money you owe when you die is profit,” and then fell asleep.
- You might not ever get over something but you still have to keep moving.
- “I never sleep because sleep is the cousin of death.”
- Figure out what you’re good at and do that.
- “It took eternity to get to my destination.”*
- The thing that actually anticipated memes was the New Yorker cartoon caption contest.
- Are you prepared for when the moment happens?
- Did you change over time or did you adjust?
- Is it enough? It has to be enough.
- Consider the mobility of your employment.
- A person’s voice is the part of their presentation they have the most control over.
- Blow up but don’t go pop.
- Speech doesn’t need to be anything other than sound.
- Sometimes love doesn’t have to be fully reciprocated.
- What is aging?
- What is an adult?
- What is love?
- Baby don’t hurt me.
- Why not get excited about things?
- What makes you accept the authority of another person?
- Which thing is the treasure map?
- Where am I supposed to be?
- Where did I put my keys?
- Stick a fork in it.
VIDEO GAMES AND JUNK CULTURE
Having largely ignored them for most of my existence, I finally came around to video games a few years ago and have since been exploring the canon, mostly with an emphasis on things made before the year 2000. My interest was initially academic-I’ve been writing a long manuscript on the history of TV for some time and it seemed like any manifesto on the nature of TV that didn’t acknowledge video games was going to be woefully incomplete.
The attention paid to video games is odd in comparison to other 20th century mediums-whereas everything from cinema to broadcast TV to comic books eventually found a community of people willing to discuss them intellectually, not much on that front has been done with video games. And while this is pretty common in what’s still a fairly early time for a medium considered to be disposable or low culture, this doesn’t help somebody trying to write about them. Or rather, its fun and exciting in the sense that there’s so much to cover, but that nagging insecurity is still there that any salient points I get to will just work as forgotten stepping stones toward a more developed or advanced theory.
Video games differ substantially from prior mass media forms in numerous ways. Unlike other media, you by and large are not in control of the level of engagement you need to have to get something out of it. I can put an old movie on in the background and the movie will play whether I’m paying attention or not. Presuming the mixing was done competently, the only buttons I need to hit are to turn on the TV and DVD player and then hit play.
This need for engagement stemming from the initial distribution model of quarters for play time makes the medium both more and less mentally stimulating. On the one hand, every game that can be beaten is, on some level, a puzzle game-even something like Super Mario Bros mixes large amounts of strategy with hand-eye coordination. And even a game that can be beaten without strategizing much can always be beaten better in some way. In this sense, games require more active thought than most things. On the other hand, this thought is confined to the arbitrary parameters of something designed entirely for immersion-video games as a medium have been more resistant to a “realism” movement than any other medium I can think of. Obstacles are simple and unlike in real life, one is assured they can be overcome with the right answers, answers that relate heavily to other video games but don’t interact much with the world outside video games. Like Euclidian geometry they are a set of rules that are internally consistent but untouched by nature.
Another appeal is the simulacra of unfettered movement and unimaginable power without consequence-the appeal of a dream where one is flying. The body is both immobilized and immersed-the eyes, ears and hands are all actively engaged in an activity that punishes you for letting your mind wander. Tellingly, my girlfriend who has little experience playing games always describes her frustrations with their difficulty thus: “It feels like one of those dreams where I can’t get my body parts to do what I want them to.” At the same time, this flying dream appeal is necessarily limited by the complications needed to establish an effective psychological rewards system to encourage people to keep playing. I can run as fast as I want to, but if I touch the wrong thing I die and am reborn. The world of speed running then becomes one of layered dreams; the fantasy of escaping better, of a zen merger of the inherent you-game duality.
The need for near-constant interaction also limits the extent to which games can function in a didactic role the way films and literature and even comic books frequently do. It’s far more obvious and feels far more ridiculous when a video game is telling me about saving the environment than when I’m watching a documentary that’s literally just talking at me about the same things. No one has ever made a successful “game polemic” and understandably, no one really wants one. A polemic implies a person speaking (or writing or whatnot) and a person or persons listening and the polemic’s power comes from the speakers position as not being the listener. A video game works on a collapse of that dynamic. Unlike any prior mass media form, a video game implies a breakdown of the consumer/producer dynamic, as is evident from the enormous competitive gaming and streaming scenes.
What is especially fascinating about the breakdown in this dynamic is that suddenly enormous numbers of people who would balk at say an art film making them work to get anything out of it will staunchly defend the difficulty of a video game, and people who’ve spent their time learning to read other forms of mass media in depth will frequently avoid the medium altogether for the same reasons in reverse.
Like the other major artistic mediums to come out of the 20th century going back to jazz, its early development being shielded from academic consideration may have been for the best, allowing it breathing room to go in its own direction. Thankfully, relative to other 20th century media, most of the early history has been preserved in some form, usually a form that’s pretty easily accessible, especially if you’re willing to spend a few dollars on a console and a flash cartridge (a thing that looks and acts like a video game cartridge but reads its data from an SD card instead of a flashed rom chip or optical drive). While I’m sure there are games that are lost (a few SNES Sattel, and prototype games on unlabeled cartridges from the 80s and 90s seem to pop up every few months, that’s not a bad track record compared to the 90% of silent film and probably 98% of early TV (and 99% of the early internet?) that are completely lost barring the introduction of a time machine. This spirit of preservation in the retro gaming community is one of the things that sets it apart. The fact that the vast majority of games were home releases and not broadcasts or performances helps matters greatly. Software can also be preserved in 1:1 copies and with advances in FPGA hardware emulation it seems likely that the hardware itself can live on in a similar fashion, the soul of the machine transmigrating every few years to a different system on a chip. The rapid advance of flash cartridges and FPGA based clone consoles represent one of the most important advances in cultural preservation in recent memory, given the highly ephemeral nature of computing hardware.
However, in preserving the experience, these also change the experience. Being able to pay $40 and have every Sega Genesis game at my fingertips is not the experience people who owned a Genesis when it was current would’ve had-games were very expensive, and having bought out peoples’ collections, on average the most intense fan of any given console still would only have 40-50 games at most unless they went on a buying spree when the stuff went on clearance. Games that seem to be difficult now were probably seen as having a good consumer value at the time since you didn’t want to pay $60 for a game then finish it in a day. This also added to the emotional attachment-to finish a difficult game brings that adrenaline drip of having accomplished something. You have to become familiar with each nook and cranny intimately or else you’re not allowed to move forward; in film you’re pushed forward in time regardless. It’s not that strange to attempt a video game level 15-20 times but its considered fairly strange to have seen any single film 15-20 times.
Games have a tendency to wander into what would be considered the extreme avant-garde in the film world. Making a film without content, a “pure film”, an obsession of the 60s structuralism movement, was achieved quite early in video games and with none of the attached friction. In the cinema, asking people to emotionally engage with geometric shapes devoid of context is seen as a challenge to the viewer and the norms of artistic consumption and production; in video games its just called Tetris.
And even in games that could considered to be at least somewhat closer to a traditional narrative, something like say Super Mario Bros, we’re still treated to a funhouse mirror version of the world ruled by what pleases the principles of industrial design. The introduction of consequences and a simple punishment/reward system makes it quite simple to suspend disbelief at a short plumber fighting over a girl with a deformed half-turtle half-dinosaur through a world of mushroom shaped things that either kill you on contact or make you grow to twice your size.
Like many former “low culture” media, there is a freedom that comes with a public’s inability or unwillingness to engage critically, and like prior “low culture” media, that capacity can be used for good or bad.
This makes games incredibly difficult to translate into film-the demands of each medium are diametrically opposed. The things that might make an interesting film tend to make a terrible game and vice versa.
Would I love to see a movie of Mario finally defeating Bowser and getting to be with Princess Peach only to discover getting the girl is the easy part-the true challenge is sustaining a marriage-that his true love was the pursuit and not Peach? Yes! Of course I would. There’s so much there. Mario seems like someone perpetually thrilled by conquest with no sense of the domestic beyond the pipes beneath a double decker ranch home.
Nintendo, if you’re reading this and looking to lose another $40 million dollars on a second Mario Bros movie, I would make that in a heartbeat.
But would I want to play a game based on that premise? No, I wouldn’t (though I suppose some of the more cynical among us might presume that’s the backstory to at least part of Super Smash Bros.). The video game understands that Peach is a MacGuffin.
THE ROOTS OF VIDEO GAMES
In trying to find what defines a medium in opposition to other mediums, its generally useful to go back to the maxims set out by Marshall McLuhan in Understanding Media. Particularly salient here is his assertion that “the content of the new media is always the old media”-the content of early cinema mimics the stage play and the point where cinema comes into its own is almost always defined as the point when it breaks off from those roots.
So what is the “old media” that provided the basis for the first video games? The most obvious answer would be childrens’ games and casinos. The “?” boxes in Super Mario have that randomized reward thing going on like a slot machine. The other mechanics of the game resemble tag, much like Pacman and the hundreds of clones of Pacman out there like Devil’s World. Even a game as story and narrative heavy as Metal Gear Solid takes its basic mechanics from tag and tag’s weird nephew paintball, and the narrative, while skillfully constructed and quite thoughtful by game standards, still has to act primarily as a laundry line between situations where you’re playing tag with an imaginary gun; any substance to the narrative outside the experience of game play itself is gravy.
And then of course, the first 5 or 6 years of home consoles were dominated by what are called “dedicated consoles”, i.e. consoles with the games built in and no tech included to run other software-similar to contemporary “plug-n-play” devices like the SNES of NES classic editions that came out a few years ago. These consoles invariably contained simplified simulacras of tennis, ping pong, and other popular sports like hockey or basketball. Sometimes these weren’t even separate games but the same game with different transparent overlays you’d put over your TV to make it look more like ice hockey even when the gameplay is still identical to Pong. The earliest games then were defined by a combination of what was considered athletic leisure at the time and the severe limits of what early computers could do.
In the next generation beginning in the 80s, the lightgun game becomes very popular to the point many consoles included one as a pack-in. The most famous example is Duck Hunt-you take a plastic “gun” that shoots infrared light and it detects by the light bouncing back whether you shot at the TV in the right place. One wonders how the vibe in Graceland’s basement would’ve changed had Elvis lived to buy an NES console, being that he was probably the first person to pioneer using firearms in conjunction with CRTs. Maybe we would’ve gotten a hot pink Zapper.
Duck Hunt’s simplicity makes it a good one to analyze, though most of what I’m saying here could apply equally well to other early light gun games like Hogan’s Alley or Bill Barker’s Trick Shooting. Despite the more direct antecedent to the light gun game being mechanical pre-video game arcade machines that used guns that shot light (these date back to the 1920s), the gameplay of Duck Hunt is still centered around 19th and early 20th century ideas of bourgeoisie leisure-you go out with your faithful basset hound and shoot ducks or clay targets in the woods. The others take pains to resemble carnival shooting galleries. That the light gun was so integral to the normalizing of game consoles in the home is even more interesting when considering the first prototype ever made of a TV remote had the form factor of a pistol.
What is it exactly about TV that makes one want a gun so badly? Why did the inventor of the TV remote, forced to respond to the novelty of his discovery like it was a Rorschach blot, immediately think “pistol”? Perhaps the threatening qualities of the new technology might be mitigated in the minds of viewers by the repeated ritual of their staring down their sets at gunpoint-what could better reinforce that the TV is your subordinate? Like Joe Pesci, you point and say “dance”-it dances and doesn’t ask questions. You are authority-you bring law and order to the living room. He who has the remote becomes the sheriff of the home.
The lightgun is also the simplest of all video game controllers. The relative simplicity of even the normal NES controller required 8 input buttons-the lightgun only has one. Even the classic Atari 2600 joystick still theoretically has a whopping 5 inputs by comparison (up-down-left-right-fire). While this accessibility factor doesn’t help me too much in my theorizing, it should be acknowledged. Sometimes a cigar is a cigar, and sometimes something is just fun and accessible for reasons of mechanics that transcend cultural context. The relative failure of consoles with far more complicated controllers like the Mattel Intellivision would support this.
The Intellivision controller also highlights how important understanding McLuhan’s maxim was in the dog-eat-dog world of early gaming. For those who’ve never seen one, the Intellivision controller most closely resembles a very very early mobile phone like you’d see built into the back of a limo in an old time movie. It’s a Rembrandt-brown rectangle with a 9 digit number pad. This number pad has weird mushy membrane buttons sort of like some electronic cash registers or a debit card reader/ATM. The directional control is a circular cardboard wafer you spin around with your thumb sort of like how you’d dial a rotary phone. But the old media the new media was feeding off of wasn’t the telephone. Nintendo understood that, Mattel presumably thought making the thing look old and muted would appeal to the largely untapped market of adults because it looked so little like something a kid could give a crap about. They were mistaken, and it died a slow lingering death. Furthermore, Nintendo knew the way to the adults was through their children, not by making them feel like they were running an errand at the bank. The woodgrain finish almost made the Intellivision look too serious and dignified-it looked as if it had a full time job and no time to have fun with the user.
And while I would argue the roots in sports and leisure activities of the past was the primary “old media” games cannibalized for their vessel, the urge to include or adapt aspects of narrative commercial cinema arose as soon hardware was capable of doing so. I’m not talking about game spin-offs of films, but rather cut scenes (which at their pinnacle are usually described in the game press as “cinematic”) and point and click adventure games which would usually contain the plot of something that could’ve been a movie, wrapped in sprites with token bits of movement. While most of these were released for PCs and not consoles, they were still an enormous part of the mid-80s game market and mark a departure from earlier forms of gaming; these represent games shedding the necessity of their being defined in the negative-i.e. “it’s a game (at least in part) because I can lose.” Playing something like Snatcher for the Sega CD or Treasure of Monkey Island or the dozens of other games done in that style, you’re forced to solve a few puzzles but there’s no real threat of dying, just the threat of stalling progress within the game. You’re mostly just pushed through the plotline as if a DVD had merged with its menu. The limited motion in the images also suggests early 20th century comic strips before the universal adoption of speech balloons, Choose-Your-Adventure books marketed at young adults and their early digital counterpart: text adventures which developed contemporaneously with the Choose-Your-Own-Adventure books. Both owe much of their structure to early tabletop roleplaying games like Alan Calhamer’s 1954 game Diplomacy and of course the various revisions of Dungeons and Dragons which even resembles computer processing through its use of unusually configured dice to add a mathematical element of chance and spontaneity to the game.
TOYS VS FURNITURE VS APPLIANCES
The earliest TVs most resembled vanity cabinets and were meant to be integrated into the home as attractive pieces of furniture. This was due to the fact that you needed a large volume of electronics to run a fairly small screen and needed to put them somewhere, but also due to the fact they rose to prominence at the same time as US home ownership skyrocketed due to the GI Bill and the post-war boom. But as time and tech advanced toward using smaller or integrated components, and TV ownership became a given of the home as opposed to a status object, the aesthetics of TVs drifted from display piece to functional object meant to be as invisible as possible. The ideal TV of the present moment would be all screen with no chassis; the power trip of the remote control no longer registers as such and feels more like another technological hurdle before doing something in a world overrun with such hurdles. With some power comes some responsibility, and who wants that when you’re trying to watch TV?
Game consoles however, didn’t quite have a furniture phase, having emerged too far past the home ownership boom. Some manufacturers thought they were toys and marketed them as such-Nintendo famously sold people on the NES console after the great video game market crash of 1984 by selling it through the giant plastic Trojan horse of ROB the Robot which made it look like a toy more than the video game consoles everyone was pissed at after ET for the Atari 2600 came out (along with a lot of other unplayably bad 2600 games.) The US version of the console, the famous “toaster” model, was redesigned from the Japanese version to more closely resemble a VCR.
Further emphasizing their unusual hybrid nature, while every other appliance made in the period of the game industry establishing itself and its norms would strive over time for fewer and fewer buttons, culminating in the eventual complete elimination of buttons from the Apple Iphone, game consoles trended towards more and more buttons and joystick components until the most recent generation where I think most of the companies realized that people are confused and frustrated by anything with more buttons than a PS2 Dualshock controller.
Game consoles, due to their general parameters not having been defined yet through repeated practice, also serve as a fascinating study in the economy of stuff vs. space, which has been one of the defining cultural issues of our time. In less than a generation, the indication of status moved from having stuff to having space, and notions of physical size or volume of an object correlating on a scale with perceived consumer value flatlined. Being rich “the right way” went from Charles Foster Kane’s Xanadu of boxed random stuff to Steve Jobs and his famously empty apartment, empty except for, of course, an incredibly expensive Tiffany lamp. In their time of flux, game console design went after both approaches with varied success-the NEC Turbografx 16 was so small that when a reissued “mini” version of it was released last year, they couldn’t get it much smaller than the original model. Toward the other extreme, the Atari 5200 infamously takes up more space than a full sized surround sound home theater amplifier despite containing not much more in terms of hardware than the 2600 did.
An analysis of the size of game consoles should also take into account hybrid abilities-while the first model Playstation 2 is enormous, it also played CDs and DVDs, so for non-audiophile consumers, despite its large size, the console actually saved space by sparing the person from buying a separate DVD and/or CD player. This integration of the home media center from a division of labor through things like component hi-fi systems to the current standard of “a TV with the cable box, internet and sometimes even gaming capabilities built right in” would seem to be a positive thing. Less physical volume of industrial production means less waste. But at the same time, it greatly increases hardware failure and makes it increasingly more and more complex to repair and salvage these pieces of hardware, increasing the quantity of eventual e-waste. Every Iphone X produced right now will eventually be unsalvageable e-waste because they’re designed to be completely proofed against user servicing down to putting in booby traps that will brick the phone if you make the slightest error try to do something as simple as changing the battery. This should be illegal and a massive issue, but doesn’t seem to be outside of right-to-repair circles.
Video games are also odd in that they thrive on constant format wars that would hobble most other industries. If there was an HD-DVD vs. Blu-Ray war every 5-7 years, would people still be purchasing home videos or would consumer confidence be shaken to the point they’d take a tech downgrade in favor of market stability? This is a rhetorical question of course, as that was what happened when VHS and Beta went at it. Similarly, it should be noted that the cliche that pornography determines the outcome of format wars is less true than the rephrasing game console integrated components determine the outcome of format wars. DVD rose to prominence because of its inclusion as a feature in the Playstation 2, and like many people, my first and only DVD player until I got to college was my PS2 slim. Blu-Ray probably vanquished HD-DVD because Sony sided with Blu-Ray when they designed the PS3. Sometimes these integrated components were good enough to eclipse the systems themselves. I have a PS1 that I exclusively use to play music CDs because it sounds substantially better than my other more high end CD playback devices. My only tablet computer is my Wii U gamepad.
Moving forward, it seems more and more likely the game console as a separate device meant specifically to play games will probably phase out. This however puts console manufacturers in a good place, as it gives them the opportunity to expand and seize market share from other large sectors of the home entertainment industry. The tendency towards people living in smaller and smaller spaces on less and less money makes the obviousness of the appeal unbeatable. There will still probably be a few guys like me with hanging-garden-of-babylon level cord tangling behind their media centers, but we’re a dying a breed.
CONCLUDING STATEMENTS (FOR NOW) :
Video games, at least older ones, are less dangerous as propaganda vehicles than the commercial cinema since they require your conscious input; the subconscious elements in a film that reify ideology and norms aren’t rendered especially legible. You aren’t supposed to forget your social impotence through abstract identification with a figure of power the way Wilhelm Reich described the psychological appeal of fascism and, inadvertently, the appeal of cookie cutter Joseph Campbell style action/adventure narratives in the commercial cinema. Their consideration is necessary for any comprehensive exploration of TV as a vehicle or medium; the way they work creates incompatibilities and bugs with existing methods of criticism for more established media formats that will need to be patched in a later update.
They’re an enormous part of the culture that isn’t going away, and the longer theorists of pop culture ignore them in favor of a narrow focus on the things that more closely resemble prose literature in their construction, the further said critics will slip into niche irrelevance. The hardware gives a palimpsest history of the most important private space of the 21st century-the living room, and present fantasy and escape in novel modes that will further illuminate just how those tendencies work.
One of the few silver linings of the otherwise atrocious situation we all have found ourselves in is that I was able to watch Netflix’s Bojack Horseman from beginning to end over two months rather than 6 years. Watching it as it came out, I appreciated the show but I don’t think the full scale of what was accomplished there came into relief until now.
During this article, when I write BH I’m talking about the show, when I write out Bojack Horseman I’m talking specifically about the character.
This review is gonna contain a lot of spoilers, and the show is very much worth watching. So if you haven’t seen it, go watch it and come back. The article will still be here.
Anyway, BH’s bizarre mixture of tones and techniques made for a confusing show at the outset. We have the tropes of the dark male anti-hero with a terrible childhood of Mad Men or The Sopranos (Breaking Bad’s largest formal innovation honestly was probably its complete lack of interest in Walter White’s childhood). There’s a long-suffering female character, Princess Caroline, whose relationship to the protagonist veers uncomfortably between relating to the protagonist like a lover or their mother. The protagonist then does bad things and we’re expected to explore perhaps our favorite conflict as a culture-how do we deal with people who we find personally likeable who do bad things, especially when that person is us?
But while engaging the tropes of the live action anti-hero TV drama, we’re also thrust into a brightly colored world filled with an enormous volume of background gags a la The Simpsons. We have things that begin to suggest parody or meta-criticism. The opening sequence, an animation of Bojack falling from a great height into his pool, is obviously supposed to evoke the opening of Mad Men while also evoking the opening of Sunset Boulevard. Yet at the same time, we’re looking at a cartoon horse, and, already being very familiar with the Mad Men opening, it feels somewhat ridiculous. Bojack’s sidekick Todd, voiced by the man who played Walter White’s sidekick Jesse on Breaking Bad, makes the initial impression of being a sort of riff on Jesse. Other examples of tonally diffused pastiche abound. By bringing all these self-aware elements into the tent, the show is very much a reckoning with the latest golden age of TV, what it actually all meant, and what that golden age has wrought.
The merger of animation absurdism with dark psychological realism seems like it shouldn’t work because on paper because the functional mechanisms of each would seem to clash. We take the darkness of the psychology of TV drama somewhat seriously because of the grounded tone of the programs right? Absurdist humor in that context would seem to suggest a lack of respect for the struggles of the characters and their trauma right?
This problem has tripped up many comedic and dramatic shows that have attempted to go into serious or dark territory-as a writer you don’t want to give the sense of disliking your characters especially when the audience is supposed to find them relatable. At best you need to leave them ambiguous, or as in the case of The Sopranos and Breaking Bad, implicate and then scold the viewer for their relating to the protagonist. But then you have a different problem: scolding in a power fantasy tends to just underline the powerlessness of the person doing the scolding and powerful qualities of the transgressor. Both of those shows could be very funny, but the humor wasn’t an expected occurrence and as such is consumed by the viewer as gravy in between weightier things. We relate to the characters of Tony Soprano and Walter White in certain ways, but we’re never given much ambiguity as to whether they’re bad people or not-they’re both very much terrible people.
Depending on how the TV industry deals with COVID-19, we could be looking at the end of TV’s second golden age. If this is the case, then BH is the epilogue to this period; one could say the golden age of TV began with the debut of The Simpsons and it may have ended with the BH finale. And even if we do get another show that’s as good, I’m not sure any other show could summarize, reflect, and move forward from that period as brilliantly as BH. The world building of The Simpsons meets the dark psychology of the anti-hero drama; the cultural optimism of the 90s is put in relief with the US decline of the 2010s; the innocuous but wholesome values we all told ourselves we held weren’t held very deeply or adopted with much consideration. The promise of a utopia made out of domestic boredom with slight hiccups, the bill of goods sold by the 80s and 90s family sitcom, turns out to be a barely functional repression of the id. When Bojack sees his fictional daughter for the first time, he goes on a bender and has wildly inappropriate sexual relations with her. We escape into boredom but long to get in trouble. Generally we lack the resources to get into too much trouble. But Bojack Horseman doesn’t.
The interior of the domestic home is probably the most potent and evocative symbol in the TV medium. This is the case for a number of reasons, primarily because it is while situated in the home that TV most resembles a wavy and distorted Narcissus mirror of the physical conditions where we consume TV. Technical limitations led to most early TV being relegated to one or two backdrops, one of which was almost always a recreated kitchen or living room on a studio set. This living room or kitchen is generally far more clean, orderly, and unchanging than the living rooms and kitchens of our actual homes. This living room is missing a wall because it exists to be observed. No one actually lives there.
In BH we have two primary “house” locations that constitute the world of Bojack-#1 we have the place elsewhere that was never actually real, can easily be projected onto, and ergo is the place most favored by Bojack, namely the Horsin’ Around set. #2 we have Bojack’s actual home. To further bring this contrast home, the majority of instances where we see the Horsin’ Around set, we’re also treated to reverse shots of a drugged up Bojack sitting alone in his giant mansion.
Bojack’s own house is extremely symbolic. We have the shelter of the house itself, the pool (which, if we experience the water shortage issues I think we’re going to, is going to look more and more potent as a sign of hedonistic self-indulgence) and then a giant cliff looking out into the stars the show uses to represent the void. We’re given few symbolic markers of death throughout the show but numerous symbolic markers of nothingness. The nothingness is the scary part of both life and death. Death is not going to provide the narrative closure and catharsis we want from this narrative.
Whenever we’re shown the inside of any other house besides Mr Peanutbutter’s, its usually to explore some aspect of Bojack’s desire both to self-destruct and to return to the domestic simplicity of childhood he never got to experience. This is most notable in the storyline where Bojack goes to New Mexico and stays with the family of an old friend for months. He gets some taste of what a functional family feels like. But ultimately its not his family. He doesn’t really have a family. He can’t handle the cognitive dissonance of knowing he finally got what he wanted but its on loan. He self-destructs yet again and leaves because he wants to have control over the heartbreak of his inevitably having to leave anyway.
That this self-sabotage takes the form of trying to have sex with the mother and then the daughter suggests heavy Freudian overtones-that Bojack’s healing from his abusive mother, at least in Bojack’s mind, needs to take the form of both radical acceptance he’s never going to get and violation of society’s norms and rules as revenge for his perception society abandoned him. Or, as he tends to put it, “nobody cares about me.” In a nihilistic rejection of society comes a profound sense of loneliness and lack but also brief feelings of incredible yet fleeting power; you’re alone but you can do what you want in brief moments because in your own eyes the social contract has been voided. There’s never an actual sense of ease, but brief surges of feeling powerful by violating social codes give a fleeting and illusory sense of control. When, as in the case of Bojack, there is no normal to return to, no equilibrium to reach, this can be a tempting proposition.
If we zoom out and take a macro view, Bojack’s self-indulgent excess in the face of extravagant wealth and good fortune can be seen as a metaphor for the decline of the US generally. The collective we were on top of the world for a long time. Many of us were granted material comforts that in prior centuries would’ve only been given to kings. Yet we continue to squander what’s left of this windfall in self-destructive posturing, and feel miserable doing so. We can’t replace the things we never got from other people with objects. And I think that narrative has played itself out enough where we don’t genuinely believe it anymore. But we don’t have an alternative thing to replace them with, so we keep trying to make the objects do it like a cargo cult. If the US is truly the greatest country on Earth, then why is our most substantial domestic product escapism?
Bojack is beloved by millions but feels unloved. Bojack has all the possessions you could ever want but all he feels is lack. In earlier anti-hero shows, there was, amidst all the moral posturing, hints you could potentially have it all. Tony Soprano is never really happy, but he can indulge in food, sex, and recreational consumerism as much as he wants. Walter White was gonna die anyway, but before he goes he gets to live out his Scarface fantasy and redeem himself by killing Nazis. On the sitcom side, the most superficially similar show to Bojack ever made, You’re the Worst, featured a finale where the friend Jimmy has abused goes out of his way to make sure Jimmy’s happy, and depression magically cures itself and love conquers all with some technical differences from the standard issue fantasy. There are moments of reckoning, but a fear that too harsh a reckoning will alienate the audience. TV wants us to know it personally but not so much as it wants to be liked.
Genuine happiness in the midst of rampant self-indulgence is impossible, yet our culture’s go-to self medication for feeling unhappy is rampant self-indulgence. And at the height of US imperialism abroad, this was almost taken as a sign of pride-we’re unhappy, we work too much, but we have cooler stuff than everywhere else and the reassurance that, through privilege, things will generally be fine even if we aren’t happy. In some cases, misery and stress are seen as points of pride, signs that one is on the level. A stressed out person with a nice house is seen as admirable, a relaxed person on the verge of homelessness is seen as a leech.
The split final season of BH is the first TV anti-hero reckoning that has come since the US finally accepted it was in decline and it shows. A once arrogantly proud and powerful creature has run out of options; he looks forward at us with his back to the stars and the void. He’s still here, but the idea of himself is dead without any promise of rebirth, the rituals he used to comfort himself and assert control have lost whatever potency they had. His self-indulgence didn’t lead to excitement or adventure-it didn’t make life at least heightened if unpleasant. It just scared away the people who cared about him and ruined him financially. The prior anti-hero reckonings meet their own meta-reckoning.
Season 6B of BH also extends the exploration of the social values hidden in tropes back to the 1930s with an extended riff on the first ever romantic comedy, Frank Capra’s It Happened One Night. In this movie, as in many 30s screwball comedies, a fast talking but extremely charismatic rogue is presented to a woman who’s engaged to a guy who’s nice enough but boring. In season 6B of BH we’re introduced to two reporter characters who are absurd caricatures of Clark Gable and Claudette Colbert. They act out riffs on various scenes from the film. Meanwhile, we’re given two romantic resolutions that stand as direct criticisms of the It Happened One Night values.
When Diane meets literal Chicago Bull and future husband Guy, I don’t think any viewers would say he’s actually that interesting or compelling. Honestly he’s kinda boring. But he’s stable and supportive. And Diane only escapes her cycle of self destructive behavior by realizing the thing that’s less exciting is better for her, and that she has to reject the thing hurting her (Bojack) even if she probably loves and understands Bojack more than she does Guy. To further underline this point, Bojack’s agent Princess Caroline, who begins the series in an extremely unfulfilling romantic relationship with Bojack, ends the series by marrying the least Bojack-like character on the series, Jonah.She begins the series thinking her only value is as a caregiver but eventually, like Diane, realizes it not an awful thing she needs someone to take care of her too.
A thing they tell you in therapy that isn’t discussed much outside therapy is that dysfunction is very compelling and exciting. Often moreso than the alternative. You know its bad for you but you feel almost bodily compelled to stay like when you accidentally touch electrical current. Your brain releases strong chemicals like adrenaline and conditions your supply on getting hooked into repetitions of the dysfunction. But like electrical current, there’s a lot pain and a large price to pay if you can’t pry yourself away.
The fact that our cultural golden age of TV production was so obsessed with redeeming or at least empathizing with awfulness and violence while exalting entertainment value as a moral value in and of itself was telling. And in denying Bojack the dramatic catharsis of death, thereby damning him to continuing to live with his mess, BH both stands as an all-time high water mark of the anti-hero genre and delivers its eulogy.
In a break from the radio silence from Writers Without Money, we return with our first content in over a month, and that’s the first new episode of Radio Without Money, the official WritersWithoutMoney.com podcast, in nearly nine months, fittingly recorded eight weeks ago (ugh). And, if we’re lucky, perhaps even the missing seventh episode will turn up one of these days! In a meeting more rare than a believable Donald Trump lie, Ross Snider, Daniel Levine, and Aloysius VI assemble once again, as Voltron or the Avengers might, to discuss Trump, the Russia investigation, incompetence and the DNC, the Franken resignation, NIMBYism, privacy, rifle madness, Nazis, the Forever War, public impact on policy, and the then-forthcoming Roy Moore/Doug Jones election.
Podcast recorded Sunday, December 10th through Monday, December 11th, 2017.
<-Check out the last episode!
The Harvey Weinstein (and others) revelations are emotionally devastating but should not be understood from an ‘immediacy’ perspective. There exist structural inadequacies in Hollywood that are much more complex than the victim-offender perspective from which we are addressing the problem today. These inadequacies are not limited to incidents of sexual harassment or unwanted sexual advances. The problem is all pervasive because it emanates from the gendered operation of this film making industry which is inherently discriminatory against women and people of different ethnicities.
With no intention to undermine the traumatic nature of the cases of sexual harassment that have come up, it should be made clear that it is just a small part of the larger problem. If we only focus our attention to cases of sexual harassment, and that too of specific actresses, we tend to ignore the core structural problem with Hollywood by addressing only a part of that structure. This has two significant drawbacks:
- It carries a potential of dividing the larger political stand of women within the industry into victims and non-victims. This division not only dissipates the political nature of the cause but also potentially put these two classes in a clash against each other. For example, the #SheKnew trend that was started against Meryl Streep.
- It might help in curbing the issue of sexual harassment in the shorter run by punishing the perpetrators such as Harvey but such issues, along with others, will crop up again in the longer run due to no change in the structure of how gender operates in Hollywood
The victimization of women in cinema is caused by the realities of deprivation, representation and categorization of the same both outside and inside the industry. Women are deprived of many lucrative opportunities in the different processes involved in filmmaking due to lack of representation at decision making positions. This lack of representation is founded upon the categorization of women in both acting and non-acting jobs in the film industry. Since these issues are structural, they require an adjustment at the structural level itself to enhance the mobility and accommodation of diversity in cinema.
One fact that supports the structural argument is that the problem currently faced by women in Hollywood is not limited to Hollywood itself. For the past many years, Malayalam film industry in India, one of the biggest and most lucrative in both the country and the world, has been criticized of its unfounded representation of women both on and off the screen. Due to continuous ignorance at the structural level, the problem of representation got worse resulting into a series of actresses complaining about sexual harassment. In order to address the issue of crimes against of women in cinema, a Collective was formed demanding structural and all-pervasive analysis of issues faced by women in the Malayalam film industry.
The government of Kerala finally addressed the demands of the Collective and formed a Judicial Committee to look into the structural issues faced by women in the Malayalam film industry. The committee highlighted lack of pay parity and inadequate representation as major reasons behind mistreatment of women in cinema. The Committee suggested various recommendations such as making equal pay obligatory, providing reservation to women in non-acting jobs in the state-owned film companies, fund for women who cannot work during their pregnancies, and many more. Most importantly, it recommended for setting up of an Internal Complaints Committee at the film set, which is interpreted to be nothing short of a ‘workplace’ for women in cinema.
While the government is still evaluating the recommendations, the very endeavour of coming up with such initiative should be appreciated. Women in film industries are also citizens of their respective countries and therefore no artificial discrimination should stop them from enjoying their rights which they are assured of in other industries or workplace. While some of the suggestions might seem too ambitious to be implemented in Hollywood considering most of the production companies are private in nature, the larger idea of state regulation of treatment of women in these companies and the consideration of these companies as a workplace are structural changes that cannot be ignored.
The several hundred mass shootings that have happened since Columbine have produced some literature from the shooters detailing their political ideologies or lack thereof. Given that a common complaint from the right leading up to their current moment of hysterical mass psychosis was “why does everything have to be political?” despite their clearly saying so for political reasons about everything from Colin Kaepernik to an imagined war on Christmas leaves me wondering whether these acts can and should be taken as acts of political terrorism and warning signs of our current situation in retrospect.
Columbine as Political Terrorism, Anti-Politics as Politics
The Oklahoma City Bombing, ostensibly a white supremacist response to FBI overreach in the handling of the Branch Davidians in Waco Texas, was framed by the Columbine shooters in the numerous written and taped materials later confiscated by the FBI as the opening shot of a “political revolution” of…well…there wasn’t an ideology, simply resentment and bloodlust. No one at the time looked at Columbine as a political act because it was politically incoherent. Yet over time, future shooters ranging from the V-Tech shooter to Vester Flanagan would cite the Columbine shooters as “inspirations” while carrying out similarly cold-blooded and politically incoherent shootings. These spiked in frequency in the years leading up to the current crisis to where there was nearly one per day, and met their official counterpart in a rash of racially motivated killings of unarmed black people, many of them disabled or children.
We are now stuck with a president who lacks any ideology beyond the glorification of resentment and violent displays of power. We are now stuck with a Congress and Senate that state their supposed remorse for the children killed in Newtown, the thousands of others in Las Vegas and elsewhere, then refuse to do anything to stop or even slow down their occurrence. They are essentially tossing Puerto Rico out the airlock as I type this. Our Republican representatives are sadistic voyeurs, mesmerized by the spectacle of their own deepest violent fantasies being offered as tributes from a distributed gestapo the way people burn goats as offerings to the devil.
If I might be allowed to play a game of id, ego, super-ego:
-The Congress and Senate Republicans are the super-ego who pose as the moral authority but are in fact just getting off on both the authoritarian thrill of screaming at the spectacle and the cozy, insular benefits it disproportionately accrues to them.
-The base is the id. The Republican base, perhaps best exemplified by Sandy Hook trutherism and Pizzagate, has grown increasingly schizophrenic and detached from reality. They aren’t guided by conscious concerns or their surroundings; they reimagine their surroundings in order to justify wanton indulgence of base impulses. It’s not a coincidence the people claiming they need guns “for their safety” are the ones assaulting people with them, that they believe they’re the chosen agents of Jesus Christ when they worship wealth.
-The ego is…irrelevant at this point? John McCain?
While much of the rise of the right could be seen as simply a perfect storm merger of the collective interests of white supremacists, Christian fascists, internet trolls, individual billionaires and large corporations, what ultimately brought them together were sustained outbursts of mass psychosis defined by mob violence and outright denial of reality-Gamergate, the police shootings of blacks*, the genocide by neglect going on in Puerto Rico, the denial that any children were shot in Sandy Hook.
The NRA, the 2nd largest right wing organization in the US behind the Republican Party, has a financial incentive to want mass shootings, because every time one happens, gun and gun accessory sales spike. Yet I think their hearty embrace of Trump and the violence of the current moment isn’t exclusively financial, though they have every financial interest in guerilla civil war breaking out and have even basically threatened it in recent advertising. This is after all an organization that exists as much as a culture of violent paranoid fantasy as a gun rights advocacy organization. They have been incredibly racist for most of their existence. They use “thugs” and “home intruders” as dog whistles to mean “black people” in tons of their literature. Their most famous spokesperson got the job because he was famous for screaming “Those damn dirty apes!” for fucks sake.
Violence as anti-politics is hardly a new phenomena, but has been accelerated through the return to tribal politics facilitated by the internet hive-mind and the slight decline in the financial fortunes of the privileged non-oligarch class.
Two years ago I wrote about the exceptionally banal manifesto that accompanied Elliott Rodger’s drive-by shooting in Santa Barbara, CA:
Rodger’s “manifesto” tells us a bit more. The MRAs, like Roof’s Stormfront folks, are the product of white men revolting over the fact they might not be as privileged as they once were. But Rodger more clearly outlines the surreal banality of the spiritually dead culture of privilege he was an extension of.
Rodger spends portions of his manifesto nostalgically lamenting how everything was fair and right with the world when he was a young man playing Pokemon, and how happy he was there was brand synergy between the cans of Mountain Dew he was drinking and the World of Warcraft MMOs he was playing. I’m not making this shit up, it’s all there. Rodger may have been the most boring person who ever lived.
By being more boring, Rodger takes on a weird interest. His privilege, and he had tons, is not enough. He fears the universe is manifestly unjust; that maybe women can’t actually be bought. In more optimistic moments he clings to the hope that maybe they can be bought but he just can’t afford them yet.
The surreal climax to his autobiography/manifesto describes his staking whether he’s going to kill himself and go on a shooting spree or not on whether he wins the Powerball lottery. He spends his time driving 8 hours across state lines because the Powerball tickets weren’t available in California. He can’t buy other lottery tickets because he doesn’t consider anything less than a couple hundred million dollars capable of making his life anything other than a story of someone tragically wronged by fate.
Part of how he’s wronged is by being a white man who can’t get literally everything he wants right this second. This being wronged doubles over on itself because his mother committed the cardinal sin of not being “white” so he can’t feel as fully wronged about his not getting everything he wants as he could if he were unambiguously “white”. Rodger spreads white supremacist diatribes all over his manifesto despite his being mixed race because white supremacy is an aspirational ideology.
Remember when Charles Koch, a man whose net worth equals a couple dozen Powerball jackpots and whose whiteness probably attracts moths, said when he was caught stealing oil from an Indian reservation: “I want what’s coming to me, and that’s all of it”?
Maybe Rodger was right about himself. He wasn’t crazy. He was just a loser.
Of course the opening shots of a revolution of anti-politics would be incoherent. That was the point. The longer we keep pretending the right is acting on rationales of anything besides the naked display of power through spectacles of opulence and terror, the more shit we’re gonna have to deal with later.
*It seems worth noting that Trump thinks the Central Park five did it but OJ Simpson is innocent. Perhaps by killing and sexually abusing Nicole Brown as violent tributes to the patriarchy, Simpson became honorarily “white” in Trump’s eyes. Trump clearly sees some of himself in Simpson and therefore could never believe Simpson was guilty.
Not pictured in foreground: Anything that actually does anything even remotely beneficial for your laundry.
Earlier this evening, Comrade Levine helped ease the pain by sharing this article to his Facebook wall, an otherwise routine piece of hysteria about Those Damn Millennials and all of the ways in which we are unacceptably changing society. Strangely, most of these articles seem to limit the purview of their juvenoia purely to the consumer realm, and this Business Insider shit show is no exception; it surpasses other articles waxing idiotic about The Kids These Days only in its wide assemblage of consumer examples.
Here are the industries this article says are failing because of disinterest from millennials, along with a brief overview of why I think these industries suck, for I have no job, no current classes, and nothing better to do with my time than try to waste that of others. My hypothesis: Maybe we’d stop murdering all of their beloved businesses if all of their beloved businesses weren’t total garbage.
Casual dining chains like Buffalo Wild Wings and Applebee’s: The food at these places is worse for you than fast food and is every bit as factory-cooked-and-frozen halfway across the country and microwaved in the “restaurant” as fast food. (I’ll have the #WordSalad as an appetizer, thank you.) Instead of getting your food at a dystopian counter in what feels like a mess hall, you are served at a sticky table in poorly-lit, beer-reeking, butt rock-blasting shithole with decor furnished by the nearest bottom-shelf antiques shop.
Beer: Tastes like dirty laundry smells, doesn’t get you drunk if you can hold your liquor. Pass.
Napkins: A napkin is cloth and you launder it. These are shitty little pieces of miserably flimsy paper that no sensible person should use in a world where paper towels are just as readily available.
“Breastaurant” chains like Hooters: When your business is failing, whatever you do, do not look into the politics of your youngest target demographic. That would not be rational in the least.
Cereal: I mean, I never cared for the stuff much, probably haven’t had a bowl in over a year. Not having it because you have to clean things afterward is asinine, though. Heartless Industry 1, Millennials 9,682.
Golf: Ah, yes, I’ll just have my driver take me and my caddy over to the cart rental in the Rolls Royce and we’ll cease our murder of this industry forthwith!
Motorcycles: Loud, obnoxious, dangerous, famously associated with violent criminals, horribly bigoted ones in particular. SEE: “Breastaurant” entry.
Homeownership: Hahahahahahahahaha are you fucking kidding me?
Yogurt: Anyone’s guess is as good as mine on this one.
Bars of soap: And I quote, “Almost half (48%) of all US consumers believe bar soaps are covered in germs after use, a feeling that is particularly strong among consumers aged 18-24 (60%), as opposed to just 31% of older consumers aged 65-plus.” Who are we, Howard fucking Hughes? Heartless Industry 2, Millennials 9,685. At least they didn’t try to spin this one to imply that we’re unwashed.
Diamonds: SEE: “Breastaurant” entry again. Literally involves the dismembering of small children and vicious wars.
Fabric softener: “According to Downy maker Procter & Gamble’s head of global fabric care, millennials ‘don’t even know what the product is for.'” Stupid millennials, not knowing what a pointless product is for. There’s an incredibly apt metaphor in here somewhere, but I’m too busy looking at my smartphone to notice.
Banks: I mean, I’m pretty sure I haven’t heard about millennials stuffing their cash in the mattress en masse, but perhaps this includes business lost to people who are joining credit unions that won’t gamble with their deposited money and nickel-and-dime them with fees and charges. Pah! Credit unions! Why would anybody ever join such a foolish thing?
Department stores like Macy’s and Sears: “Who could possibly want to order goods directly to their door?” ponders industry giants who made themselves into what they are by aggressively circulating mail-order catalogs. Why would I rifle through wrinkled clothes and struggle with store employees who are paid so little that it would come off as offensively desperate if they were helpful?
Designer handbags: Forget it, it’s Chinatown! If you need a magnifying glass to tell that a mainly-cosmetic item is counterfeit, then it is, for all intents and purposes, not counterfeit.
Home-improvement stores like Home Depot and Lowe’s: SEE: “Department stores.”
Football: I won’t go into it at length here, but having read a shit-ton in the last year about the state of football’s popularity, I can say with confidence that this entry is entirely bullshit. Surely they could lament something more specific about football and of which there is more evidence of the uselessness of millennials, like not buying jerseys that cost over a hundred dollars or something.
Oil: SEE: “Breastaruants,” yet again. Also smells bad. Is hard to clean off of plants, wildlife, and out of earth and water. Continued combustion will literally make the Earth uninhabitable for humans. Procurement is ecologically harmful as well. Should be conserved as it is otherwise needed for plastics, of which advancing technology and growing populations will presumably only increase demand for.
I find it curious that all of the articles like this use an active word like “killing” to describe a trend which is defined by a lack of the relevant parties doing anything at all, in this case, engaging with these various businesses. Why, oh why, won’t the best-educated generation in human history, which is also simultaneously the worst-paid generation in the last century or so of American history, exchange money they don’t have for goods and services that make them sick, exploit others, and/or are mainly pompous, ostentatious displays of consumerism?
How can anybody seriously wring their hands in confusion at what is happening here? Businesses that don’t sell things people want aren’t logically supposed to exist in the free market, right? Well, then.
Fuck ’em all.
What is to be made of the current collection of vernacular/folk “types” of people that frame the writing of the US cultural narrative? The “hipster”, the “troll”, the “social justice warrior”, the “alt-righter”, the “young professional”? Where do the archetypes come from? How do they drive the country’s current momentum toward postmodern authoritarianism?
Nearly all coverage of the hipster, despite never being able to confidently pin down just what the hipster is, has concurred that there is something sinister about the trend. What is the cultural undercurrent, the geist these critics were chasing?
A theory: What has made society so uncomfortable with the emergence of the so-called “hipster” is the predominant tone of irony; of insincerity; of a put on that is frequently described as “having nothing behind it”-but if the insincerity has nothing behind it, doesn’t it become its own truth? Isn’t a copy with no original simply a mislabeled original? And so shouldn’t the ironic eventually loop around into its own unironic self-appreciation? Or at least attempt to?
The “hipster” and the radicalization of conservatives developed along parallel tracks in response to the post-modern restructuring of society that followed the end of the post-war economic boom in the early-mid 1970s. When Robert Ashley dramatized the arrival of post-modernism in Perfect Lives as a story of people who rob a bank then bring the money back before anyone notices as various townies state their unease at a sinking feeling the money wasn’t there for some short time, was he consciously trying to invoke the collapse of the Bretton-Woods system? Was there a more post-modern event in the 20th century than the collapse of the Bretton-Woods system? Think about it-the signifier and signified, gold and cash, both functionally symbols despite the perceived “tangibility” of gold, legally divorced in a giant ceremony.
Despite the fact that gold is a placeholder for commodities and doesn’t offer much practical value besides as a conductor or tooth filling, the divorce troubled many. The money was there, but it wasn’t. Sort of. The success of Bitcoin among gold bugs despite its being even less traditionally tangible than cash speaks to the extent the appeal of gold was rooted in its being a symbol of limit and exclusivity. The symbol trauma of the end of the gold standard (one of many such traumas) has been one of the far right’s obsessions for decades now. Ayn Rand’s “A=A” satisfies both the conservative’s desire for a perception of solid reality and Baudrillard’s definition of hyperreality-the symbol (the written letter “A”) correlates to the symbol (the written letter “A”)-a closed loop of symbols.
If modernism was about insisting there’s an underlying particular meaning that can be codified, and post-modernism was about the dissolution/impossibility of meaning and the arbitrary quality of codes, then the thing after post-modernism is perhaps best dubbed Frankenstein Modernism-the attempt to reconstruct the comfort of fixed meaning from an environment that can’t allow for the comfort of a fixed meaning.
In an always-already doomed effort, the conservative ironically attempts to preserve the sanctity of “the real” by clutching desperately to the crudely symbolic-the flag, race, etc. Any conservative ideology must construct a sanctified past because its attempts to “conserve” the current status quo will always be undermined by the fact time goes forward and things change, up to and including the interpretation of the past-this dissonance has to be accounted for. Explanations and scapegoats are needed to maintain the conservative’s superficial sense of control over their surroundings.
In the conservative imagination this looks like the return to “sanity”, to the more comfortable prior status quo. To the non-conservative, it looks like a strange and garish pastiche; the Hollywood reboot except real-even the players themselves seem to be operating, consciously or otherwise, on this logic-what else is to be made of the endless attempts by Trump and May to portray themselves as the return of Reagan and Thatcher?
What does this mean? The age of the remake is total; the age of high fidelity recorded media which has barely gone on for more than 150 years has swallowed society whole-there is no hope for a new thing or else why would there be such bitter and violent squabbles over the aesthetics of remakes, all the way from the Twitter harassment of Leslie Jones up through the selling of Donald Trump as fat Reagan.
Note: This article refers to “millennials” repeatedly. While the name for any generation is always going to be broad terminology, there are many differing opinions on who exactly is a “millennial.” The following article presumes them to be Americans born between 1982 and 2004, as per the more common definition of “millennial,” but again, this terminology is loose and should not be considered definitive, even within the context of this article.
Second Note: I’m not going to even bother addressing the hypocrisy of many of the criticisms against millennials in this article. There are matters re: millennials that I desired to address, and I think the aforementioned hypocrisy is self-evident (and if it isn’t, give some consideration to the fragile emotional constitution of the Tyler Durden-idolizing man-children who first spread “snowflake” as an insult).
“Forced worship stinks in the nostrils of God.”
– Roger Williams (1603-83 C.E.), Founder of the Colony of Rhode Island and Providence Plantations (1636-776 C.E.)
A state religion is nothing out of the ordinary in human history, and even if a nation does not have a state religion de jure, they will almost certainly have one in practice. This applies even to supposedly secular societies, even the society administered to by the “world’s first secular government.” In America, however, a different worship took root: in a land made secular in order to accommodate all the religious beliefs of its populace, many of them religious pilgrims, a unified religion came to be understood by Americans, one defined by indulgences specifically proscribed against by their “true” faiths. Golden calves were erected; divinity was invoked to justify imperialist expansion into the western parts of Northern America; Americans worked on Sundays, seeking to satiate the capitalist god they held before their true gods; we coveted our neighbors’ goods. The ’80s came and the Reagan gang took power, and a predisposition in American culture toward crude materialism became a crass classism, and pretensions that the ideology that “anyone can make in America!” was meant to be uplifting were increasingly dropped in favor of a reading of social Darwinism into that same ideology, and beyond that, even mainstream apologism for eugenics.
For a country that prides itself on being so exhaustingly Christian, America’s culture is markedly shaped by a sternly resolute contempt for the poor. And so we face the timeless panic about The Kids These Days, who, to establishment culture’s dismay, are not ones to regularly associate themselves with organized religion, systemically racist institutions, or patriarchal politics, and who by overwhelming margins are rejecting capitalism and professing an admiration for anything ranging from a European-style mix of capitalism and socialism (more common) to full-blown communism (less common, though substantially more common than in prior generations). America watches in horror as the young turn to the writings of Karl Marx, even though America never even understood what Marxism is. The nation shields its eyes, shuddering to watch the carnage of a generation of Americans who believe god is dead or never existed, and simultaneously wagging a finger at them for wanting to help those who cannot help themselves, the central tenant of the belief system laid down by their own god; the very same whose rejection they bemoan. Millennials have rejected not just the mainstream religions from which the god-fearing populace picks and chooses their beliefs, they have, more problematically to the American establishment, also rejected the false gods of consumerism and the accompanying notion of “ethical consumption.”
There are regular articles which trot out polls detailing how millennials are incredibly socialist and really hate capitalism, but also millennials don’t understand what socialism is and also like aspects of capitalism. We get it, man. You want us to think millennials are dopey. They don’t even know what Betamax was; how ignorant! Except your polls don’t offer the option of a mixed system, and typically, when you look at the other generations polled, they know even less about what any of the political systems actually are. So the narrative is that millennials are vapid, ignorant, self-obsessed children in adult bodies, except apparently everybody else is even more vapid and ignorant. If millennials are self-obsessed, our adoption of the baffling insult “social justice warrior” as a golem for our political beliefs is, at the least, a strange way of expressing self-obsession. Millennial-bashers, blind to the juvenoia that they suffer like every generation before them, will look for the opening here and say that the millennial desire to support those who are disregarded is out of a selfish need for self-affirmation, the product of a culture where losers get trophies. Of course, it was these same critics giving those trophies who created that culture (if participation ribbons even had a significant impact on culture at all, which seems dubious), but this paradoxical critique of millennials’ competitiveness has already been hashed out millions if not billions of times on the internet, and at any rate, even if self-affirmation is the objective, if the means to that end are the establishment of a compassionate society, who even gives a fuck?
The last of the so-called “millennials” will cast their first ballots in elections in 2022, and you older generations (and self-hating millennials; don’t worry, we won’t forget you when the guillotine blades are being waxed) are probably praying for a reprieve, but you’re not going to get it. Generation Z, our little brothers and sisters and our sons and daughters and nieces and nephews, are even further left, and they will cut you if you don’t respect which gendered pronouns someone wants to be referred to with. As someone who idled away many a teenage afternoon listening to the likes of George Carlin, Bill Hicks, Chris Rock, etc., I know I’m supposed be all bent out of shape about this for some reason or another, but none of those reasons really resonate with me. I get that people like to be edgy, but there’s two types of edge: the edge that makes you uneasy because the government might try to censor you, or corporations might try to use their leverage against you, and the edge that makes you uneasy because you know what’s being said is harmful to someone. One is punching up, one is punching down. When Lenny Bruce used racial slurs, he was demonstrating the ghastly language that could be used in the presence of police offers in attendance at his comedy shows, ostensibly to put a stop to “profane speech” that might come out of Bruce’s mouth. Bruce could say “nigger” and “kike” all he liked, but the second he used a Yiddish word for cock, the handcuffs came out and flexed the power of what truly was then a “nanny state.” That, state-enforced regulation of speech, is “political correctness run amok.” Society responding as it will to ignorance is not. Millennial culture’s greatest crime is desiring that those with their hands upon the levers of power be punched at as opposed to those crushed by the gears those levers operate. That doesn’t make it wrong to laugh at a joke that punches down; laughter is mainly involuntary, and can be triggered by surprise or the release of tension just as easily as by genuine humor. But is there impetus upon the speaker not to offend?
Jerry Seinfeld moaned that he won’t play colleges anymore because they’re too politically correct. Really? What jokes is Jerry Fucking Seinfeld doing that are going to cause him to be driven off of a college campus like a philistine, and if his act does actually reveal him to be a philistine, why should I object when a bunch of arts and humanities majors, whose money paid for the privilege of him speaking before them, tell him to shut the fuck up? In short, no, there is no impetus upon the speaker not to offend. But there’s also no impetus upon the audience to listen, or not to yell at him or not walk out, or even give him a platform to speak from in the future. Just as there’s no impetus for comedy club owners in multicultural population centers to book a comedian who screams racial slurs and death threats at black patrons. Free market, amirite motherfuckers?
The final primary line of attack against the culture of millennials seems to be that their concerns are petty, and that while this makes them obnoxious, and possibly dangerously inert to the whims of society as a whole, their political capital is wasted on things like the aforementioned gendered pronouns, and they are essentially helpless to impart real change upon the world. This is a highly flawed reading of the situation. To my specific example, having society respect your desire to be referred to as a man or a woman specifically might not seem like a big deal, but if you were transgender, you would probably think that it’s a pretty big fucking deal. The fact that you perceive the group concerned as ancillary suggests that majority rule justifies bigotry against minorities, and forgets that all of the groups that you consider “ancillary” combine to form an incredibly large segment of society. Unconsciously, you reveal an “us or them” division in your social ethos that ultimately only distinguishes in a coherent way the difference between the majority and everyone else. As to the view of millennials being doomed to ineffectuality, the irony is that those holding this opinion are doomed to political and social obsolescence by it. No one can deny that American culture is undergoing an upheaval, and anyone who denies that the so-called “P. C. Culture” of the millennials is one of the two major adversaries is fooling themselves. None of this is to say that millennials are without opposition; there is, of course, the other side, the people who went to Trump rallies (but perhaps not the economically-disenfranchised who didn’t but voted for him). But the fact of the matter is, American culture is seeing a wholesale rejection of its ingrained norms, customs, and mythology, and the “social justice warriors” are one of the two main groups fighting that battle. To consider millennials ineffectual is laughably obtuse, and, perhaps worse, deliberately ignorant. If anything, millennials are the ones who should be cocky, as thirty years from now you will be dead, and they will hold most of the seats in Congress. Burying your head in the sand has never been considered a wise tactic, and certainly, to discount the scope of a major social force dooms those who do so to irrelevancy.
I couldn’t be any happier with that.
THE INTERNET IS ITS OWN ECONOMIC SYSTEM AND IDEOLOGY
History seems to move faster at certain times than others. Now is one of those times.
Karl Marx, thinking about industrialization, claimed that a newly emergent economic force/system was actually revolutionary in the sense that it reshaped all the territory and politics it touched. 100 years later, Marshall McLuhan claimed similar powers for the emergence of technology. The internet differs from prior economic revolutions in that it seeks to reshape the current geographic layout of man in order to completely replace it. It literally recreates itself by writing itself on the landscape-anyone who’s ever used Snapchat or even Pokemon Go could tell you as much. The internet, at this point being both a new technological and new political formation, presents a two-front war with all of us unfortunately trapped in the middle.
RADICALIZATION IS A FEATURE, NOT A BUG
A library science professor I had in college assigned an academic paper whose author and title I forget. It dealt with the “bridging” vs. “bonding” elements in how internet communities were shaped. A “bonding” community was one that tended to increase homogeneity and insularity-it brought together people with a specific set of interests/demographics and isolated them from the outside world over time. A “bridging” community brought people together across demographics/interests. Internet communities were found to be almost exclusively “bonding”, while groups organizing on the physical proximity of persons were shown to fall more evenly across a bridge/bond spectrum.
The alt-righter thinks by himself: “If I feel wronged about anything, no matter how stupid or illegitimate, I’m sure I can find people willing to indulge or enable me, and the more wronged and isolated I feel about the thing, the more time I’m willing to spend on the internet with these people enabling me. Because these people are now my real friends, they hold disproportionate social influence over me and my initial attraction to them doesn’t suggest strong independent thinking skills to begin with.”
The vernacular of internet discourse has centered around increasingly shocking content and progressive desensitization to extreme materials for nearly as long as the internet has existed. This is how the neo-Nazis and ISIS both recruit. This is how Gamergate happened. Etc. Etc. Etc.