The death of twitter and the process of enshittification in the tech world

Only a month after Twitter’s primitive AI content moderation locked my account for a sarcastic tweet attacking supporters of George W. Bush , Twitter is dying. Elon Musk seems to have fired too many necessary tech people along with all of the deadweight in content moderation and censorship.

Good riddance. It’s a miserable, and highly addictive, social media network that only brings out the worst in people. Even worse, it no longer works the way it originally did. Before 2014 or so, you followed x number of people. You got their tweets in your timeline. Now you have to sift through an endless parade of people you don’t follow and never intend to follow but who the algorithm thinks you should follow. In this sense, Musk changed very little. Last year when the Democrats controlled Twitter you were spammed with Tweets by Molly Jong Fast. Now you’re spammed with tweets by Ben Shapiro. Privileged liberals and privileged conservatives are equally annoying.

The whole process (bait you with something good and then switch it out with crap after you’re locked in) has become so normal in the tech world that Cory Doctorow has coined a term that fits so well it’s worth reading the whole article .

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